Icon “Pink Fitness Weight Bar” (Pt. I)

WHY IT WORKED: This exercise program featured a talk show format that resonated with women, a “forget diets, exercise equipment and failing” compelling opening. Laden with testimonials and a 30 day free trial, it stressed results in 72 hours, and a contrast between “old” workout methods in black and white video, with the new PINK in color. Considering Direct Response TV? Learn more at our Customer Acquisition Intel Center at Y29.acquirgy.net.